We are confident that ITB Asia will successfully
“Web In Travel is Asia's leading travel technology, distribution and marketing interactive forum,” said Martin Buck, Vice President of Messe Berlin. “We therefore took the strategic decision to entrust ITB's thought provoking ‘convention' element to Web In Airporeawdf Travel. WIT delivers a uniquely Asian perspective on travel technology matters. This fits well with our overall ITB Asia objectives.”
This year's Web In Travel has the theme “Tough Love”. ITB Asia attendees who attend WIT will gain unique insights at sessions entitled, “Taming the Social Media Beast”, “Is Content Really King or Is It All About Price?” and “Positioning Your Business for the Recovery,” to name just some of the sessions.
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Ms Melissa Ow, Assistant Chief Executive, Business Travel & MICE Group, Singapore Tourism Board (STB), said, “ITB Asia is well on track to becoming a strategic networking platform and vibrant marketplace for Asia's travel industry, evidenced by the sell-out of its exhibition space despite a challenging global business climate. Over the years, STB has cultivated a close partnership with Messe Berlin and we share the common vision of establishing ITB Asia as the region's leading tourism tradeshow.
“We are confident that ITB Asia will successfully harness Singapore's strategic connectivity, pro-business environment and robust economic sectors, as well as strong fundamentals as an award-winning business events destination, to capitalize on the exponential growth potential of the Asia-Pacific travel trade industry and enhance its size and stature in the years to come.”
Travel Technology, Marketing and Distribution Trends Explored
As last year, ITB Asia's partner event, Web In Travel (WIT) is taking place alongside ITB Asia at Suntec. Special price tickets have again been made available for travel professionals attending both shows.
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